As we mark 40 years in business, we wanted to do something that reflects who we are and what matters to us. Supporting our communities has always been part of our story, so we are proud to launch our new fundraising campaign, Goals for Good, in partnership with Young Lives vs Cancer.
Goals for Good is a simple idea with real impact. During the 2026 World Cup, we will donate £40 for every goal scored by England. It is our way of celebrating our 40th anniversary while supporting families facing one of life’s toughest challenges. If England progress through the tournament, we will also make additional bonus donations.
We know that when a child is diagnosed with cancer, the impact on families goes far beyond medical care. Many families from Essex travel to specialist hospitals in London for treatment, often making long round trips while dealing with the emotional strain of the situation. On top of this, the financial pressure can be significant, with additional monthly costs quickly adding up.
Through this campaign, we are supporting Young Lives vs Cancer and the vital work they do to help families stay together. Funds raised will contribute towards Paul’s House, a free ‘Home from Home’ for families whose children are receiving treatment nearby. It provides a place to rest, cook, and regroup during an incredibly difficult time.
We wanted this campaign to be something people could easily get behind. Every England goal becomes more than just a moment of celebration. It becomes practical support for families who need it.
If you would like to support the campaign, you can donate via our JustGiving page. Every contribution will help make a difference.